Master Data Management Challenges and Solutions in 2021 and Beyond.

Master Data Management (MDM) is all about creating a single source of valuable data which is used by the different departments across the enterprise. This type of data helps in addressing the data challenges and provides your business with a plethora of business benefits and competitive advantage. Master Data Management is a process to identify, collect, define, categorize, synchronize, manage, merge and enrich master data as per the business needs and requirements.

Master Data Management Platform and its usage depend on the specific needs and goals of the enterprise. For instance, in any enterprise, the manufacturing department needs to focus on production processes, suppliers, etc. The marketing department needs to focus on expanding and extending product offerings and improving the end-user experience. The operational department focuses on improving data quality, consistent data, and clearing out data silos. Apart from all these, there are also some data challenges in the enterprise which arise from time to time which Master Data Management Solutions provider company addresses.

Let us discuss some of the challenges of Master Data Management

Data Integration – Integrating other data applications with Master Data Management can be a tedious task. The transfer of data from one application to another might result in errors and take a lot of time. Added to this, a few fields might transfer while others might not during the integration process
Data Governance With the lack of a centralized system for data, achieving data governance is impossible.
Customer experience – Creating an omnichannel experience is possible only when consistent interactions happen due to consistent master data only which fixes data quality issues and data replication.
Data Errors – Data Errors are the results that arise from the instances such as manual entry, sourcing from low-quality data sources such as CRM to ERP catalogs.
Data Silos – Data Silos are due to multiple versions of data sources that are used both outsides and within the enterprise. Data is maintained in the systems that are not connected and this results in errors, inefficiency, and duplicates.

By understanding the challenges, it is now clear that low-quality data negatively impacts the business in terms of many processes. Master Data includes the data which helps to identify products, customers, suppliers, locations, and other assets of the enterprise. Hence mastering your data with a Master Data Management tool helps to unlock the true potential of your enterprise and helps to reach beyond any challenges. MDM helps to make strategic business goals, accelerate innovation, and generates business value.

How Master Data Management provides solutions that add more value

  • By improving operational efficiency and business processes MDM focuses on flexibility between external and internal use and improves collaboration
  • Saving time and resources by reducing manual work and maintain your data easily accessible
  • Onboarding, cleansing, and consolidating the disconnected data.
  • By reducing data errors you can increase data quality which ultimately contributes to mitigating the risks
  • To create a single source of the truth for your data
  • To eliminate data silos and connect data from customers, suppliers, assets, and products.

Amurta’s Master Data Management Platform is equipped with rich functionalities required by small to large enterprises globally. Please do contact us at +1 888 840 0098 or you can email us at and we would be happy to assist you.

Master Data Management Solutions

How Master Data Management provides solutions that add more value

Master Data Management Software