Amurta | Data Insights Platform

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MDM – The Cornerstone of AI & Digital
Transformation

Master Data is the backbone of all AI-driven and business initiatives, ensuring
accuracy, consistency, and governance across systems. Without high-quality master
data, AI models and enterprise decisions risk being built on flawed foundations.

AI-Ready Data

Clean, structured, and well-governed master data enhances AI training, improving model accuracy and predictive analytics.

Seamless Business Operations

Standardized data eliminates silos, enabling efficient processes, reporting, and compliance.

Smarter Decision-Making

Reliable master data ensures that insights, automation, and business intelligence reflect real-world accuracy.

Key Components of Data Insights
Platform’s MDM Solution

Data duplication and mismatched records create fragmented customer profiles, operational inefficiencies, and compliance risks. AI-powered Data Matching solution consolidates and cleanses data, ensuring a single, accurate source of truth.

  • Automated Deduplication & Matching: Identify duplicates in real-time across multiple data sources
  • Improved Customer Insights: Create a unified 360° customer view for enhanced personalization and engagement.
  • Regulatory Compliance: Ensure GDPR and CCPA compliance by detecting and managing customer data effectively.

Business Impact: Organizations see 50% faster customer data
consolidation and 30% better analytics insights with automated data matching.

Data inconsistencies and silos lead to misinformed business decisions. Data Insight Platform’s MDM solution standardizes, governs, and enriches critical enterprise data for better accuracy and usability.

  • Single Source of Truth: Establish a centralized, reliable data foundation across systems.
  • Data Stewardship & Governance: Implement workflow-driven data management to ensure accountability and compliance.
  • Real-Time Synchronization: Seamlessly integrate and update master data across ERP, CRM, and analytics platforms.

Business Impact: Companies experience 99.5% data accuracy, 35% faster decision-making, and 40% improved regulatory reporting efficiency with MDM.

Managing reference data (codes, classifications, taxonomies) manually can result in errors, inefficiencies, and non-compliance. Data Insight Platform’s Reference Data Management (RDM) solution centralizes and governs standardized reference data for seamless integration across business applications.

  • Automated Version Control: Ensure consistency with controlled updates and governance policies.
  • Cross-System Compatibility: Maintain uniform reference data across multiple applications, including finance, HR, and operations.
  • Regulatory Compliance & Auditability: Track and manage reference data changes with audit trails and compliance reporting.
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Business Impact: Organizations using RDM achieve 30% fewer data errors, 25% faster data integration, and 20% reduced compliance risks.

How Master Data Management Solution
Benefits Your Business

Quality Data,
Smarter AI Results

AI is only as powerful as the data it learns from—clean data fuels Quality Data, smarter AI and maximizes ROI.

Eliminate Data Silos &
Improve Accuracy

Ensure a unified, consistent, and governed master data framework.

Enhance Operational
Efficiency

Reduce manual data reconciliation efforts and streamline enterprise-wide data access.

Accelerate Decision-
Making

Enable data-driven insights with real-time updates and single-source data governance.

Boost Compliance &
Risk Management

Maintain audit-ready, standardized master and reference data across regulatory frameworks.
Group 19710
Banking &
Financial Services

Secure customer and
transaction data
migration with full
compliance.

Retail &
E-commerce

Seamless migration of
customer insights,
inventory, and sales
data.

Government &
Public Sector

Secure migration of
citizen records and
regulatory data.

Group 19713
Healthcare &
Life Sciences

HIPAA-compliant
migration for clinical,
research, and
operational data.

Manufacturing &
Supply Chain

Integrate ERP, CRM, and
IoT data for
operational excellence.

Industries We Serve

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Why Choose Data Insights Platform’s Master
Data Management Solution?

AI-Driven Matching & Governance

Automate data quality, deduplication, and compliance workflows.

Scalable & Enterprise-Ready

Support hybrid, multi-cloud, and on-prem architectures.

Real-Time Synchronization

Keep data up to date across all applications and departments.

User-Friendly & IT-Friendly

Designed for business users and IT teams with intuitive interfaces and powerful automation.

Customers Love Data Insights Platform

Customer Success

Bussan Auto Finance: Regulatory Compliance and Data Unification - Centralizing Customer Data for Enhanced Compliance and Analytics

Bussan Auto Finance implemented Amurta’s DIP for MDM to unify customer data across CRM, legacy, and analytics systems, establishing a single source of truth. This solution allowed the company to improve regulatory reporting, enhance customer journey tracking, and support digital transformation efforts. The deployment created a reliable, compliant data backbone for customer analytics and credit risk management, delivered in just 16 weeks with a coexistence model that supports ongoing data integration.