Privacy Policy


Amurta(“Amurta,” “we” or “us”) offers a privacy, security and governance platform, and hosts and attends events globally.

This privacy notice aims to inform you about how we collect, use, disclose and store information that may identify you as an individual (“Personal Information”), when you:

  • interact or use our Website, including downloading materials from our resources page or requesting a demo,
  • register and/or attend any of our events, webinars, or the conferences we attend (collectively “Events”), and
  • if you use any of our products, services or applications (including any trial) (collectively the “Services”) in any manner.

What information does Amurta collect?

Information You Provide to Us:

From Websites or Events: We may collect identifiers that you choose to send to us or provide to us, for example, on our “Request a Demo” (or similar) online form or if you register for a Amurta webinar. If you contact us through the Websites, we will keep a record of our correspondence.

From the Services: We receive and store information you provide directly to us. For example, when setting up new users, we collect identifiers, such as name, e-mail address, postal addresses, phone numbers, job titles, etc.; we collect also commercial information, such as records of the services purchased or demos requests. We may also collect media, documents or other information you provide to us.

Our customers will typically act as data controllers for any personal information related to them or third-parties that they upload in our systems in connection with the services. Further details can be found in the data processing agreement. Amurta will typically act as a data processor in accordance with applicable data processing agreements.

Information We Automatically Collect:

When you use the Websites: When you visit the Website, we collect Internet or other electronic network activity information, such as your device’s IP address, referring website, what pages your device visited, and the time that your device visited our Website. We may also rely on analytics, as further specified in our “Cookie Policy”.

When you use the Services:
Internet or other electronic network activity information may also be collected when you use the Service:

  • Usage information – we keep track of user activity in relation to the types of Services our customers and their users use, the configuration of their computers, and performance metrics related to their use of the Services.
  • Log information – we log information about our customers and their users when you use one of the Services including Internet Protocol (“IP”) address.
  • Information collected by cookies and other similar technologies – we use various technologies to collect information which may include saving cookies to users’ computers.
  • Customer Feedback – While using the Services, you may be asked to provide feedback (e.g. in the software directly or after receiving help from our support team). Providing this feedback is entirely optional.

For further information, please read the section below headed “Cookies and other Tracking Technologies”.

How and on what grounds do we use the information?

Websites or Events:

We will use the information we collect via our Websites:

  • To administer our Website, our events and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
  • To improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
  • For trend monitoring, marketing and advertising;
  • For purposes made clear to you at the time you submit your information – for example, to fulfill your request for a demo, to provide you with access to one of our webinar’s or whitepaper’s or to provide you with information you have requested about our Services; and
  • As part of our efforts to keep our Website secure.

Our use of your Personal Information may be based on our legitimate interest to ensure network, information security and business performance improvement.
Our direct marketing purposes are based on your consent (for example. when you request a demo, contact us directly, provide us your business card, agree to receiving communications after an event and so on). We may also rely on our legitimate interest to improve business and marketing practices, or contact you to offer similar products and services that you might have bought from us or negotiated for with us.


We may use the information we collect from our customers and their users in connection with the Services we provide for a range of reasons, including to:

  • Set up a user account,
  • Provide, operate and maintain the Services;
  • Process and complete transactions, and send related information, including transaction confirmations and invoices;
  • Manage our customers’ use of the Services, respond to enquiries and comments, and provide customer service and support;
  • Send customers technical alerts, updates, security notifications, and administrative communications;
  • Investigate and prevent fraudulent activities, unauthorized access to the Services, and other illegal activities; and
  • For any other purposes about which we notify customers and users.

We use your Personal Information in this context based on the contract that we have in place with you or our legitimate interest for security purposes and business practice improvement (e.g., the prevention and investigation of fraudulent activities). Personal Information will be deleted based on the terms of the contract.

Provision of personal information in this instances might be necessary to enter the contract. Failure to provide such personal information might cause some services to become unavailable.

How do we share and disclose information to third parties?

We share and disclose information (including Personal Information) about our customers in the following limited circumstances:

Vendors, consultants and other service providers:

We may share your information with third party vendors, consultants and other service providers who we employ to perform tasks on our behalf.  These companies include (for example) our payment processing providers, website analytics companies (e.g., Google Analytics), product feedback or help desk software providers (e.g. Salesforce), CRM service providers (e.g., Salesforce), email service providers (e.g., SendGrid) and others.

If Amurta receives your Personal Information in the United States and subsequently transfers that information to a third party agent or service provider for processing, Amurta remains responsible for ensuring that such third party agent or service provider processes your Personal Information to the standard required by the applicable privacy laws, including the GDPR (see the sections below headed “Additional Information for Users in the European Economic Area (“EEA”) or in the United Kingdom (“UK”)” and “International Data Transfers”).

These transfers will be typically based on our legitimate interest or agreed upon in the contract.

Event Sponsors:

When you attend an event or webinar organized by Amurta, we ask your preferences on sharing your contact details with the event sponsor. Based on your choice, we may share your contact details (such as your name, email address, company name and phone number) with the event sponsor. If you’d like to opt-out of sharing of your details with sponsors, you can always do so either at the time of registration, or by submitting a request.

Business Transfers:

We may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions and based on our legitimate interest. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Amurta Group Companies:

We may also share your personal data with our parent companies, subsidiaries and/or affiliates for purposes consistent with this Privacy Notice and based on our legitimate interest.

Protection of Amurta and Others: We reserve the right to access, read, preserve, and disclose any information as necessary to comply with law or court order; enforce or apply our agreements with you and other agreements; or protect the rights, property, or safety of Amurta, our employees, our users, or others.

Disclosures for National Security or Law Enforcement:

Under certain circumstances, we may be required to disclose your Personal Information in response to valid requests by public authorities, including to meet national security or law enforcement requirements, based on our legitimate interest or legal obligations.

For how long do we store your personal information?

We store your personal information for different periods of time depending on the category of personal information.

Some information might be deleted automatically based on specific schedules, such as marketing information. Other data, for example account information, might be retained for longer period of time based on the contract you have with us. Finally, we might further retain information for business practices based on our legitimate interest or legal purposes, such as network improvement, fraud prevention, record-keeping or enforcing our legal rights.

Your Privacy Rights

What choices do I have?

You can always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features.


You can accept or reject cookies for our Websites through our Cookie Preference Center, accessible by clicking the “cookie settings” button in the applicable Website Cookie Notice. You can also do so by adjusting your web browser controls. Please consult the Website Cookie Notice for more information about our use of cookies on the Website and how to accept and reject them.

Marketing Communications

You can opt-out of receiving certain promotional or marketing communications from us at any time, by using the unsubscribe link in the emails communications we send.

If you have any account for our Services, we will still send you non-promotional communications, like service related emails.

California residents

California residents have specific rights under the California Consumer Privacy Act (‘CCPA’). For more information and to exercise your rights, please see the section headed “The California Consumer Privacy Act” below.

If you are a resident of the European Economic Area or the United Kingdom, please see the section below headed “Additional Information for users in the European Economic Area and in the United Kingdom” for further information about your privacy rights.

Additional information for California Consumers – The California Consumer Privacy Act

Under the California Consumer Privacy Act (‘CCPA’), California residents have certain rights regarding the personal information that businesses have about them. This includes the rights to request access or deletion of your personal information, as well as the right to direct a business to stop selling your personal information.

Personal Information disclosed for Business Purposes.

Amurta shares and has shared in the preceding 12 months personal information as necessary for certain “business purposes,” as defined by the CCPA (Cal. Civ. Code 1798.140(d)) and specified in section “How do we share and disclose information to third parties?” This includes sharing identifiers, commercial information and internet or other electronic network activity with providers of payment processing, customer relationship management, consulting, email, product feedback and helpdesk services.

While Amurta does not sell personal information in exchange for any monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA (Cal. Civ. Code 1798.140(t)(1)). This includes sharing identifiers, commercial information and internet or other electronic network activity with advertising networks, website analytics companies, and event sponsors.
Amurta does not sell information of consumers under 16 years of age.

California Consumer Privacy Act Rights

Right to Opt-out of Sale

While Amurta does not sell personal information in exchange for any monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA (Cal. Civ. Code 1798.140(t)(1)). We support the CCPA and wish to provide you with control over how your personal information is collected and shared.

You have the right to direct Amurta to not sell your personal information. Click here to learn more and to exercise your right to opt-out.
With respect to cookies, you can always customize your settings at any time.

Please note that we may still use aggregated and de-identified personal information that does not identify you or any individual; we may also retain information as needed in order to comply with legal obligations, enforce agreements, and resolve disputes.

Right to Request Disclosure

You have the right to request disclosure about what categories of personal information Amurta has sold or disclosed for a business purpose about you and the categories of third parties to whom the personal information was sold or disclosed. Additionally, you have the right to request disclosure of specific pieces of information. Below is a full list of the information that you can include in your request.

  • The categories of personal information that Amurta has collected about you.
  • The categories of sources from which Amurta collected the personal information.
  • The business or commercial purpose for collecting or selling the personal information.
  • The categories of third parties with whom Amurta shares personal information.
  • The specific pieces of personal information Amurta has collected about you.
  • The categories of personal information that Amurta disclosed about you for a business purpose.
  • The categories of personal information that Amurta has sold about you, as well as the categories of third parties to whom Amurta sold the information

If you would like to exercise your right to request disclosure, please fill out this request form. Our privacy team will examine your request and respond to you as quickly as possible.

Right to Request Deletion

You have the right to request that Amurta delete any personal information about your that Amurta has collected from you. Please note that there are exceptions where Amurta does not have to fulfil a request to delete information, such as when the deletion of information would create problems with the completion of a transaction or compliance with a legal obligation.

If you would like to exercise your right to delete, please fill out this request form. Our privacy team will examine your request and respond to you as quickly as possible.

The Right to Non-Discrimination

Amurta will not discriminate against you (e.g., through denying goods or services, or providing a different level or quality of goods o/r services) for exercising any of the rights afforded to you.

How do we handle your requests?

We endeavour to respond to a verifiable consumer request within the required timeframes. If we require more time, we will inform you of the reason and extension period in writing.

If you submit your privacy request with us electronically via our Privacy Webform, we will deliver our written response to the verified email associated with the request. If you did not submit the request with us via the online webform, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

California and Delaware “Do Not Track” Disclosures

California and Delaware law require Amurta to indicate whether it honor’s “Do Not Track” settings in your browser concerning targeted advertising. Amurta adheres to the standards set out in this Privacy Notice and does not monitor or respond to Do Not Track browser requests.


We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us Personal Information, please contact us at

Linked Websites

For your convenience, hyperlinks may be posted on the Websites that link to other websites (the “Linked Sites”). We are not responsible for, and this Privacy Notice does not apply to, the privacy practices of any Linked Sites or of any companies that we do not own or control. Linked Sites may collect information in addition to that which we collect on the Websites. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the privacy notice of each Linked Site that you visit to understand how the information that is collected about you is used and protected.

Changes to the Privacy Notice

We’re constantly trying to improve our Websites and Services, so we may need to change this Privacy Notice from time to time as well. We will alert you to material changes by, for example, placing a notice on our Websites and/or by sending you an email (if you have registered your e-mail details with us) when we are required to do so by applicable law. You can see when this Privacy Notice was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Notice.

Contact Us

9375 E. Shea Blvd. Suite 253,
Scottsdale, AZ 85260,
United States